The Innovator's Current Dilemma
Most companies today strive for innovation, although creative ideas do not simply happen upon command. In today’s accelerated world, they happen through digitally connected social networks.
Organizations must thus create new structures and patterns (and unlearn old ones). The organizational pattern for innovation is “agile”, given that agile organizations are both stable and flexible. To master this paradox, they have structures with a set of core elements and they also create very dynamic elements that can be quickly adapted to new challenges and opportunities. Only recently, Google re-organized into one stabilizing component - Alphabet - for its core business, while all the other subsidiaries were organized in flexible smaller units, including Google, Calico and many more.